IAA SALES DECK – THE PROGRESS LAB

Wednesday 28 November 2018

In June 2016 the initial work on the IAA Sales Deck was presented to IAAs. The final version is now ready. It is for internal use and has been created to help you feel confident to advance RAA discussions. It reinforces the new positioning of IAAs, brings together unique selling points (USPs) and key differentiators and is backed up by supporting evidence, much of which has been gleaned by the SCB programme. The document can be downloaded here.